“Individual citizens and public interest groups do periodically urge us to remove particular links or otherwise adjust search results. Although Google reserves the right to address such requests individually, Google views the integrity of our search results as an extremely important priority.
“Sometimes Google search results from the internet can include disturbing content, even from innocuous queries. We assure you that the views expressed by such sites are not in any way endorsed by Google.”
It is a hard call, but Google appealing to higher values in one sphere when not matched in all spheres is annoying. What about the mapping of disputed territories favouring occupying powers? Are there no laws that forbid propagation of racist material? It is an interesting ethical conundrum, but it goes to the heart of several contemporary debates. ISPs handling improper music downloads are asked to sanction the downoaders. Should ISPs be forced to act against the transmission of other material that is forbidden in other spheres? What about Pirate Bay’s claim that they are only a search engine?