The links through the conversation prism (http://bit.ly/rg26k) to its creator JESS3 (http://jess3.com/) and one of the sites they did (http://www.busboysandpoets.com/) led to “B Corporations” (http://www.bcorporation.net/). This appears to be a nascent US social entrepreneurship standards setting and certifying initiative. The B-rating system attempts to go further than “triple bottom line” accounting (http://en.wikipedia.org/wiki/Triple_bottom_line) and corporate social responsibility green-wash by soliciting a wide range of information about corporate practice (http://tinyurl.com/c9fsba) assessing business impact on employees, environment, communities and all stakeholders.
rWorld2 